A branded-content & growth studio · Singapore + Philippines ↘
Second drafts are fine

Third Drafts win.

Content that's written, designed, and built to be found. On Google and in AI answers. Anyone can generate words. We make brands felt.

Every conversation starts with a  free brand & search audit
01 The opportunity

Being found now means three things

Customers Google a business and ask AI assistants about it. But people don't just buy what they find — they buy what they feel. Most small brands are invisible in search and forgettable when seen. That gap is your opening.

Rank on Google

Real SEO and genuinely useful content that climbs results, not keyword-stuffed pages.

🔍 best coffee roaster manila
yourbrand.ph
Your Brand · small-batch roasts, big opinions
#1 ✺
competitor-a.com
Coffee beans online store
competitor-b.com
Top 10 coffee suppliers

Show up in AI search

Optimised so ChatGPT, Gemini and AI Overviews surface you. Almost no small agency offers this.

AI assistant
Who's the best coffee roaster in Manila?

Be felt, not just found

On-brand design and voice that make people feel something. That's the difference between traffic and trust.

Your Brand
"finally, a site that sounds like the founder"
saved · shared · remembered ✎
02 The name & the idea

The good stuff
is the third pass.

Nobody nails it on the first pass, or the second. Not writers, not brands. The first draft gets it down. The second cleans it up. The third draft is where strategy, voice and craft turn it into something people feel, remember, and come back to. That's the whole job. So that's the name. Watch it work:

brand-copy_v1.docx· first draft
We are a full-service, results-driven team leveraging synergistic solutionsthat writes things people actually read to unlock holistic brand storytelling at scalemake your brand felt.
say the real thing ✎
APPROVED ✓
Sharp enough for a Singapore boardroom. …warm enough to feel like a crew. ✎
03 How we're different

Three things most content shops can't claim

strategy first ✺

Branding-led

A real strategist shapes purpose, voice and identity before a word is written. We don't decorate brands. We elevate them.

Designed, not just written

Custom visuals and layout, styled to your brand. Content that looks as good as it reads and feels intentional, never templated.

almost no one offers this ✎

Built for AI search

We optimise for AI answers (GEO/AEO), the fast-rising channel your customers already use and most agencies haven't touched.

Cut it

What you get almost everywhere else. Hover a line to see how we'd mark it.

  • Keyword-stuffed articles nobody finishes reading.
  • Stock templates that look like every other brand's feed.
  • Raw AI output shipped as-is — words without a point of view.
  • "Synergistic solutions" and other things no human says.
four strikes, no rewrite ✕

Keep it

What you get from us. Every line here replaces one on the left.

  • Genuinely useful content that climbs Google and AI answers.
  • Design built around your look — colours, type, templates.
  • AI for speed, humans for soul — strategy, voice and feeling stay ours.
  • A free audit before you spend a peso or a dollar.
this is the third draft ✎
04 The offer

A value ladder: each tier adds one thing

Start small and climb. Every step layers on top of the last, so it's always clear what you're adding. Scope and price are set after your free audit, once we know what you actually need. founding-client rates while we build in public ✺

Engagements start at
that's the whole number. no setup fee ✎
Founding rate for new clients, held for your first three months. Everything above Tier 1 is scoped to the brand, so we quote it after the audit rather than guessing at it here. No tiers are locked behind a sales call: ask and we'll send numbers.
  • 3–4 branded blog articles every month
  • Keyword & topic research
  • On-page SEO: structure, meta, links, schema
  • AI-search optimisation (GEO/AEO formatting)
  • Blog page designed to match your brand
  • Monthly performance check-in
Best for

Businesses that need to start showing up and look credible online.

The result

Blog content that ranks, gets surfaced by AI, and looks unmistakably like the brand.

  • Everything in Tier 1
  • Brand strategy and voice / tone guide
  • Visual identity for content: colours, type, templates
  • 2 social channels managed: calendar + posting
  • Branded social graphics and written captions
Best for

Brands ready to look and sound consistent everywhere they appear.

The result

One coherent brand across blog and social. Strategy-led, not ad hoc.

  • Everything in Tier 2
  • Website build or refresh: UI/UX design and copy
  • Extended and technical SEO
  • Directory & listicle placements, authentic Reddit presence
  • Higher content volume + specialists where needed
Best for

Brands that want a full, polished digital presence that compounds.

The result

A designed website plus reach that keeps building in Google and AI search.

  • Everything in Tier 3
  • Paid ads strategy: search and social
  • Ad copy, creative and graphic design
  • Landing pages and conversion funnel
  • Full campaign management and reporting
Best for

Brands with traction that are ready to scale and convert demand.

The result

A complete growth engine: found, branded, designed, and converting.

Not sure which tier? Don't guess. The free audit tells you exactly where to start, and what it costs. Every engagement begins with one, and every quote comes after it.
05 Start here · it's free

Yes, we do free audits.

Send us your website or socials. Within a week, we send your own homepage back with our edits drawn straight onto it: circled, struck through, rewritten, plus a one-page read on where you stand on the three things that matter, and what we'd fix first. No deck, no hard pitch, no obligation.

Request my free audit →

One email: inquiries@third-draft.co · yes, actually free ✎

graded by hand ✺
Your free audit covers
Google visibilityWhere you rank for the searches that should be yours
AI-search presenceWhat ChatGPT, Gemini & AI Overviews say when asked about you
Brand feelWhether your content looks and sounds like you — or like everyone
First fixesThe three edits we'd make first, and why
This is what "in red ink" means.

Your homepage, three states. Flip between them. The middle one is exactly what lands in your inbox.

yourbrand.com first draft
YourBrand
We are thrilled to announce our synergistic, end-to-end coffee solutions Coffee roasted the day before it reaches your shelf.

Leveraging best-in-class methodologies, we empower stakeholders to unlock value across the beverage ecosystem and deliver world-class experiences. Small batches, roasted every Tuesday in Quezon City. Ground on Wednesday. In your café by Thursday morning, never older than that.

Learn More Taste this week's roast →
🖼 stock photo: two people shaking hands in an office 📷 your roastery at 6am, shot last month
third draft ✓
Margin notes
1Nobody searches "synergistic coffee solutions." Say what you actually sell.
2Two sentences, zero facts. Where? How often? How fresh?
3"Learn More" about what? Give the click a reason.
4This handshake photo is on 4,000 other sites. We checked.
Same page, edits applied. This is the version we'd hand back, and the version Google and ChatGPT can actually quote. ✎

Sample homepage, real edits: the kind that come back in your free audit. yours will be marked up by a human ✺

06 Beyond the page

Content people can play with, and screens that never sleep

Not everything belongs in a blog post. Two of the things we build when a brand needs to be moved through, not just read.

try it ↓
Interactive · brand worlds

A brand world your clients can interact with, not just look at.

By combining gamification with world-building, we turn a flat message into something people can play with, move through and remember.

Brand world · live demo 0/5 discovered
Start anywhereClick a marker. This is roughly how a client explores a world we've built, one beat at a time, in any order they like.
five markers, no instructions ✎ world complete
What we build A navigable brand environment (map, beats, unlocks, rewards) where the message is discovered by moving through it, so it's remembered instead of skimmed.
on repeat ↻
In-store · product showreel

A product showreel made for the screen above the counter.

We design the full showcase, animate each product moment, and turn your product information into a seamless loop made for screens.

01 · The hero

Aster Kettle
Stone Ceramic

The first thing anyone sees from across the room.

02 · The detail

Everything you'd
ask a shop assistant

  • 1.2L hand-glazed stoneware body
  • Holds heat for 40 minutes
  • Four colourways, one shape
03 · The offer

In store now

S$89

Aisle 3 · while the shelf lasts

Aster

Made to be poured slowly.

…and the loop begins again

live loop 01
runs all day. touched by no one ✺
What was built A looping product display that runs on repeat for retail screens and stands, animating each product beat into one continuous, hands-off sequence.
07 Proof

Recent third drafts

Different industries, same pattern: the first version existed. The rewrite performed.

Fintech · Singapore

From ignored posts to an inbound engine

Rebuilt the founder's LinkedIn around one sharp POV, ghostwritten weekly. Comments turned into demos.

0 demos
booked inbound, in 90 days ✎
D2C skincare · Manila

A launch that didn't sound like a launch

Story-first campaign in English and Tagalog across IG, TikTok and email. Zero "we are thrilled to announce."

0 days
to sell out the first run ✺
B2B SaaS · Regional

A newsletter people forward to their boss

Killed the product-update digest, replaced it with a genuinely useful weekly read for ops leaders in SEA.

0k readers
52% open rate, still climbing ✎

Sample engagements shown with rounded figures. Full case studies shared on a call.

"It finally sounds like us, the version of us that's having a good day."

Head of Marketingfintech, Singapore

"They cut half my deck and the pitch got stronger. Still slightly annoyed. Mostly grateful."

FounderD2C brand, Manila

"First agency that audited us for free and showed the fixes before asking for a peso."

COOB2B SaaS, regional
08 Questions, answered plainly

FAQ

Yes, genuinely. You email us your website or socials, we send back a short marked-up report within a week. No call required, no obligation. If the fixes are things you can do yourself, great; if you want us to do them, even better.
For speed, not soul. AI accelerates research and first drafts. It's how a small team punches above its weight. Strategy, voice, design and the actual judgement stay human. Nothing ships without the third draft: our red pen, every time.
We price each market at its own rate: same craft, scoped to local budgets. PH engagements are leaner starter scopes; SG engagements carry premium scope. Both get the same standard: strategy first, designed around your brand, built to be found.
Engagements start at ₱5,000 a month in the Philippines and S$400 a month in Singapore, a founding rate held for a new client's first three months. Tiers 2 to 4 are scoped and quoted after the free brand and search audit, because what you need depends on what the audit finds. Ask and we send numbers; nothing sits behind a sales call.
Generative engine optimisation and answer engine optimisation are the practice of structuring content so AI assistants (ChatGPT, Gemini, Perplexity, Google AI Overviews) can find, understand and cite it when someone asks about your category. It overlaps with classic SEO but isn't the same job: blue links reward authority and keywords, AI answers reward clear claims, clean structure and quotable facts. We build for both.
No. Engagements are month-to-month after the first cycle. SEO and brand-building compound over time, so we'd rather earn the renewal with results than a clause.
Oo naman. English, Tagalog, and the Taglish in between, matched to how your customers actually talk. Bilingual adaptation is available on every tier.
These two markets are home and where we're deepest. But if you're elsewhere in SEA and the fit is right, write to us anyway. Worth a quick look.
no pitch deck, promise ↓

Send us your first draft.

A website, a founder post, a whole feed. Anything you've shipped that isn't landing. We'll audit it free and send back the marked-up third draft. Usually within a week.

Singapore & the Philippines · English + Tagalog · we send your homepage back, marked up ✎